Comprehensive knowledge, extensive experience, and specialized tools are the three critical elements of success in pay-per-click (PPC) management, and Impression Search has painstakingly developed the perfect balance of all three. Additionally, we are skilled experts in the inner-workings of Google AdWords and Yahoo Search Marketing; our years of direct experience have allowed us to develop strong and reliable relationships with both companies. Here is how we put this powerful background to work for your business:
Account Set-up & Management Services
- Extensive initial client consultation and research
- Competitive review and analysis
- Existing account analysis
- Detailed keyword research, evaluation, building, and selection using our exclusive in-house tools (incorporating the use of acronyms/abbreviations, brands, product numbers, synonyms, misspellings, etc.)
- Optimized campaign organization and development
- Skilled and compelling ad writing
- A-B testing of ad text and landing pages
- Customized reporting, formatted for easy review and printing (weekly, monthly, and/or upon request)
- Ongoing budget breakdown, analysis, and adjustment
- Use of special features: match types (broad, advanced, phrase, exact, standard, negative, content), geo targeting, local business ads, placement targeting, pay-per-action, image ads, position preferences, dayparting, keyword insertion, etc.
- Ad group and keyword bid monitoring and modification using our proprietary bidding strategies
- Continual performance analysis and optimization of all account components (account structure, keywords, ad groups, ads, landing pages, etc.)
- Frequent performance updates
- Conversion tracking and return-on-investment analysis and optimization (includes assistance with obtaining unique website phone numbers)
- Increase of clickthrough rate (CTR), conversion rate, and quality score/index
- Decrease of cost-per-click (CPC) and cost per conversion/acquisition
- Seasonal and/or promotional updates to ads and keywords
- Website/landing page structure and content consulting
- General marketing feedback and advice
